Adbiz spent several years being the major marketing firm of the University of Florida’s University Athletic Association.
The UAA was incorporated in 1929 and is responsible for maintaining the Florida Gators intercollegiate sports program. The result was a bevy of collectible, annual sports team posters and college team stat reference books.
How exciting to create brands and images for college teams of football, basketball, baseball, track, soccer, tennis, and swimming and diving! The biggest projects involved producing entire stat books for each team, men’s and women’s, and then proofreading them down to each statistic.