Adbiz was asked by Dr. Barry Rathfon and a committee of dental veterinarians to create all the marketing and advertising for this new, not-for-profit organization established by the last wishes of Patricia Frost-Fitch, DVM, Diplomate AVDC. Her vision was to alleviate animal pain. 

Pat’s specific concern was about pets suffering silently with dental problems that go unseen, because no dental X-rays have ever been taken and pet owners did not properly brush their pets’ teeth. She passionately wished to engage both the veterinary profession and animal owners in an inclusive effort to articulate the importance of dental X-rays and daily teeth brushing.

Adbiz established their logo, tagline, print ads, press release, trade show banner, rack card and website thus far. The veterinary community and pet owners everywhere can use the website to share stories of how veterinary dental treatment made their lives and their pets’ lives better. They can also get instructions on the proper way to brush their pets’ teeth and learn about the importance of annual X-rays for pets. This website is seen as an authority on veterinary dental health.

The website’s URL is now listed on a specific brand of dog and cat toothbrushes and displayed in major department stores everywhere. The increase in traffic is hoped to result in more donations for pet dental research programs.

Recently, through continued research and strategy, plans have been made to change the URL to PetDentalCare.org and brand the organization under that name. Adbiz is beginning to redo their website to include a more modern theme, better SEO, better responsiveness and improved calls to action to increase donations.

And, because of our love of animals, Adbiz has become a key sponsor of the organization.