Case Study

Greathouse Butterfly Farm

Adbiz was especially thrilled to become the marketing arm of the Greathouse Butterfly Farm and all its parallel projects and entrepreneurial campaigns. Terry Chester, CEO of Adbiz, is an entomologist with many years of academic study with butterflies and moths. We were involved in every marketing aspect of this company and its brand, including research, logos, brochures, posters, banners, trade show layout and design, websites, special events, promotion, public relations and video production.

Some of the many projects and events associated with the Greathouse Butterfly Farm were its Butterfly Emporium Gift Shop, its PR coverage as the only USDA certified organic butterfly farm in the world, its annual Florida Monarch Festival, the annual Butterfly Festivus Festival, the Spring Butterfly Gardening Field Day and Open House, daily butterfly educational visits, especially for school children, its annual Christmas Tree Village, the Greathouse Pumpkin Patch, and awesome adventure travel provided through MenVentures, which involved personally-guided butterfly tours to Costa Rica.

Over time, the Greathouse Butterfly Farm had become the NUMBER ONE source for butterflies and butterfly products in the country, as well as an excellent source for butterfly education!

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