A team of Adbiz Creatives traveled to Birmingham, Alabama to meet with BE&K, a huge international engineering and construction company. This was quite a few years ago, but BE&K was already a two  billion dollar company.

Adbiz was tasked with strategizing and developing a Recruitment Campaign Concept to attract desperately needed new workers into the construction field. We developed a marketing strategy to successfully attract women and other demographics that normally don’t pursue construction careers.

“A Career You Can Be Proud Of” was the theme. The company was quite pleased with the results.