Case Study
Atlantic Builders
Branding Redesign
One of the largest home builders in Jacksonville, Florida, asked us to redesign their brand image and then create all the collateral materials for their company. We stressed “home” and what it meant to families. One of our campaign’s was call “homm” and showed people in and around their homes meditating (a play on “om”). Another took on a “shell and sand” motif, since many of their homes were near the Atlantic Ocean.
Initially, their entire management team met with Adbiz’s entire management team. It was an extraordinary meeting around a huge conference table. I was proud of how well our team handled questions and delved for information that would lead to successful marketing and advertising strategies.