With Adbiz President Terry Chester’s background in science and entomology, Adbiz was the perfect creative advertising agency to help launch the Florida Museum of Natural History’s new exhibit, The Butterfly Rainforest.

This Gainesville, FL attraction is a can’t-miss living exhibit that features hundreds of free-flying butterflies and birds from around the world. This habitat also houses an assortment of other animals including turtles and fish that visitors get to experience firsthand.

Adbiz contributed in many ways playing a major role in the initial pre-planning for the exhibit. This included branding and coming up with the name “Butterfly Rainforest.” We  also helped with general habitat and structural plans, as well as figuring out solutions that ensured guests could safely interact with the butterflies.

As far as advertising and marketing, Adbiz helped create initial marketing campaigns that launched this important destination and major income source for both the town of Gainesville and the Florida Museum of Natural History.